If you are like me, you support the merch table at concerts as much as you can. I know whenever I go to a concert I check the merch table for some rare tour only vinyl or new t-shirt to sport. For some bands, a good night at the merch table is the difference between a successful show or not (business wise.) I guess that’s why this article really sparked my interest about what the future of the merch table looks like.
The article was posted recently on a tech site called Mashable, and it talks about a new IPhone application called Square which lets you pay with your credit card at places that don’t accept anything but cash. And oh yeah, did I mention one of the co-founders of Twitter was behind it? Watch the video and you will get the idea.
So, it looks easy and cool and I know I would use it if I knew bands were accepting this as a form of payment. So let’s look at the upside and downside of @Square for the indie merch table.
Upside For Bands
- Accept credit card payments and not have to carry around a machine
- Accept credit card payments without setting up a merchant account
- Accepting cards opens up alot more chances to sell your stuff
- The app is free to download
Downside For Bands
- The current version only works if you have small credit card reader that connects to the iPhone via the 2.5mm headphone jack.
- The current version makes it so you cannot delete or refund transactions
- Some people are still afraid to pay for stuff this way
â€œToday, in addition to releasing clients for the iPhone, iPod touch, iPad, and Android devices, we are opening up our first cut at activating card processing and pricing, and sending out our first production batch of free card readers. All represent just the beginning of what Square is striving to become: a simple payment utility for everyone.â€
So, whatca think? Is this the future of your local indie merch table or just a waste of time? I’d be interested in your thoughts and comments.