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The Megaphonic Thrift “officially” hits the US

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4442085144 53015eb020 The Megaphonic Thrift officially hits the US
I’ve never been a fan of the whole “official release” thing. To me, when music comes out, it’s out, and if you get your hands on it and enjoy it, then it’s current. So whether it’s Mumford and Sons getting loads of credit for an album that has been available for a year and a half or mainstream radio finding out about Silversun Pickups years after they caught others attention, the whole delayed appreciation thing is a bit bothersome. That being said, I get it, a new wave of press can be all it takes for a band to really “make it” and I hope that rings true for The Megaphonic Thrift.

Decay Decoy was one of my favorite albums of 2010 and it’s getting an official US release a year later. Forgive me if you’ve heard this tale before, but my history with TMR goes back to last February when I saw them on their home turf at the By: Larm festival in Oslo, Norway. I wrote this after seeing them for the first time.

The band clearly are a few steps ahead of most of their countrymen in terms of sound and stage presence, ripping through a fast but thick four song set of straight up rock n’ roll thunderbolts. Young American bands like Grooms and Twin Tigers might envy the sound of “The Thrift”, who seem to effortlessly cause your jaw to hit the floor. Whether it was the early disappointments that set up this slam dunk or possibly they are the next big thing here and abroad, they were easily the highlight of the first night.

I took this video that night as well.

Later on that spring, I made it a priority to have the band into the WOXY studios, and the results were as impressive as I’d hoped they would be. The full audio of that session never saw the light of day, but I promise to dig it up for you soon. For now, enjoy another video, this time from the SXSW performance last year.

The Megaphonic Thrift – “Talks Like A Weed King” – WOXY Lounge SXSW from WOXY on Vimeo.

Posted by Joe Long   @   18 February 2011 1 comments

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